Fishing Trips & Sponsorships - Although now retired from the charter fishing business, Lott had become involved with many aspects of Marketing in the 1990's. During the late 90's, he broke a line-class IGFA World Record for a Black Tip Shark during his passion for fishing and then earned the reward he had always hoped for. He earned himself a full sponsorship with Shakespeare Fishing Tackle. His Fishing Charter Business and Website business was on the run wide open with a full tackle sponsorship, an enormous clientele and Lott found himself working 70-80 hours every week to produce top results for each business. Lott finally broke down and offered a partnership to another guide to help with the charter fishing business and he and his partner also fished professional Redfish Tournaments together to collect some extra coin when possible.

 

RedfishOne Boat & Yacht Brokerage

 

Soon after, Lott took on another business under the "RedfishOne Enterprises" umbrella.... Georgia Coast Watersports, LLC. This business was comprised of a Boat/Yacht Brokerage, Boat Hauling and Fishing Charter Service. Within weeks, Lott hired yet another partner to assist with a booming boat brokerage business. Lott was running out of time to run all his fishing charters... In 2006, Lott finally had to draw a line in the sand. The charter fishing business (Coastal Island Charter Fishing) or the Boat Brokerage business. One had to go... He could no longer stretch his time to offer 100% to both businesses. In April of that year, he sold his fishing charter business to a local fishing guide for an un-disclosed sum and Lott pressed on with his Boat Brokerage activities, marketing and Web designs.

 

RedfishOne Fishing Hooks & Tackle - Whats on the end of your line?

 

During the same year, Lott found himself with an overwhelming amount of time on his hands. He turned his focus to fishing tackle.... Fishing Hooks, to be exact. He scoured the Internet looking for a company in Japan to make his fishing hooks for him. Lott did not want a China made hook due to their poor metal quality, but a Japanese version that was bigger, badder and stronger than any other fishing hook made today. Lott's idea of fishing hooks came simply from the known fact that each time an angler goes fishing, there is one thing you must have amongst all other.... A Fishing Hook. You cannot go fishing without a hook, Lott said. With an astounding amount of hook problems in the industry at the time (and still to the present day) with bending, breaking and other general complaints and quality problems, Lott sought after a line of fishing hooks that were hand made, one at a time (so to speak) with custom welds on the treble style hooks and insane offsets on the circle hooks and octopus hooks for more and better hook-ups with fish. The entire line of his hooks can be seen here: http://www.redfishone.com.

 

In 2007, the buyer of the fishing business Lott had worked so hard to create sold the business to a competitor locally. When this event took place, Lott no longer had a no compete with the original purchaser and started yet another charter fishing business as the boat brokerage business had fallen to near zero during the latest recession. Lott needed another business for his sanity and his pocketbook. Fishing and Computers is what he knows, so he is now fully engaged in the fishing tackle business once again and of course, the computer repair business currently.

For those of you who know Richie on a personal level, he values friendships and relationships.... and this is the "short version" story of "The RedfishOne Company" and the fishing business was sold once again in April 2011 and Lott is now engaged in a non-compete and retired from charter fishing.

 

Contact the RedfishOne Company or Richie Lott here:

info@redfishone.com